Advertising Principles Explained

Advertising has evolved, have you?

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Ape or Die

…a course to rediscover the art of persuasion..rooted in human principles

What does it include?

On demand films icon

On-demand Films

8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence

On demand films icon

On-demand
Films

8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence

Live Biweekly Q&A icon

Live Biweekly Q&A

Opportunity to ask Orlando any questions

Live Biweekly Q&A icon

Live Biweekly Q&A

Opportunity to ask Orlando any questions

Supporting Materials icon

Supporting Materials

Carefully curated references, frameworks, key takeaways and exercises

Supporting Materials icon

Supporting Materials

Carefully curated references, frameworks, key takeaways and exercises

Exclusive Access icon

Exclusive Access

FREE 60 days access to System1’s Test Your Ad database and platform (annual subscription usually £30k per category or £150k for total access)

Exclusive Access icon

Exclusive
Access

FREE 60 days access to System1’s Test Your Ad database and platform (annual subscription usually £30k per category or £150k for total access)

Led by the best

Orlando Wood

Orlando is a thought leader – setting the pace and tone for the industry.

He has studied more than 26,000 pieces of advertising work and committed his career to creative effectiveness – how creative style determines commercial impact.

Alongside the best guests

Throughout, Orlando will be joined by experts and inspiring speakers. Contributors include:

Alongside the best guests

Throughout, Orlando will be joined by experts and inspiring speakers. Contributors include:

a.p.e. - course map
a.p.e. - course map

How to get involved?

Join our first cohort launching
on 23rd September 2024

Solo enrolment is £1,895.
Group booking discounts are also available.