Bookings are now open for our May 11, 2026 cohort
Found the
course useful
to their work
Would
recommend the
course to a friend
Better understand
the foundations
and principles of
great advertising
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
Opportunity to ask Orlando any questions
Opportunity to ask Orlando any questions
Carefully curated references, frameworks, key takeaways and exercises
Carefully curated references, frameworks, key takeaways and exercises
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
Opportunity to ask Orlando any questions
Opportunity to ask Orlando any questions
Carefully curated references, frameworks, key takeaways and exercises
Carefully curated references, frameworks, key takeaways and exercises
FREE 60 days access to System1’s Test Your Ad database (annual subscription usually £30k per category)
FREE 60 days access to System1’s Test Your Ad database (annual subscription usually £30k per category)
Orlando is a thought leader – setting the pace and tone for the industry.
He has studied more than 26,000 pieces of advertising work and committed his career to creative effectiveness – how creative style determines commercial impact.
Throughout, Orlando will be joined by experts and inspiring speakers. Contributors include:
Creative, Founder of BBH
Creative, Founder of
Quiet Storm
Global CMO NatWest And President ISBA
Neuroscientist And Psychologist
EVP Strategic Planning, NBC
Partner, Ancient and Modern
Global Planning Partner, adam&eveDDB
Author, The Anatomy of Humbug & Why Does the Pedlar Sing
Strategist And Author
Group Head of Effectiveness, adam&eveDDB
Group Managing Director at VCCP
Founder and CEO at Amplified Intelligence
Director of Strategy and Innovation at Yorkshire Tea
Global Marketing Executive, Mondelez
CMO at Specsavers
Throughout, Orlando will be joined by experts and inspiring speakers. Contributors include:
Creative, Founder of BBH
Creative, Founder of
Quiet Storm
Global CMO NatWest And President ISBA
Neuroscientist And Psychologist
EVP Strategic Planning, NBC
Partner, Ancient and Modern
Global Planning Partner, adam&eveDDB
Author, The Anatomy of Humbug & Why Does the Pedlar Sing
Strategist And Author
Group Head of Effectiveness, adam&eveDDB
Group Managing Director at VCCP
Founder and CEO at Amplified Intelligence
Director of Strategy and Innovation at Yorkshire Tea
Global Marketing Executive, Mondelez
CMO at Specsavers
Solo enrolment is £1,895.
Group booking discounts are also available.
Sign up to join the discovery day webinar where Orlando Wood will walk you through the course format and content, as well as explore the principles of great advertising!
Watch the discovery day webinar where Orlando will walk you through the course format and content, as well as explore the principles of great advertising!
